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11/30/2023

Steve Yastrow

Steve Yastrow

Steve Yastrow spent the formative years of his career in the hospitality industry, developing and implementing creative marketing ideas that led to outstanding business results. After working his way up to Vice-President of Marketing for Hyatt Hotels and Senior Vice-President of Marketing for Sunterra Resorts, Steve opted to strike out on his own and opened Yastrow & Co. in 1997, enabling him to take his ideas to hundreds of companies in the following years.

Steve earned an MBA at Northwestern University, with majors in economics, finance and marketing, and a B.A. from Indiana University.

Today Yastrow & Co.’s work centers on applying Steve’s breakthrough ideas to the needs of individual businesses.

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5 Fundamentals for the Wholesale Distribution Branch Manager

Jim Ambrose

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